Samantha Foley
About Me
I help small business owners do more of what you're great at through on-demand services and DIY templates.

My dream client is Great at what they do for their clients, and capable/smart/stubborn enough to figure out the rest as they go – they’ve just come to the decision that “figuring it out” isn’t the best use of their time anymore. They welcome feedback (in both directions!), they set and respect boundaries, and they *usually* have the kind of sense of humor that makes you randomly snort coffee out of your nose.

Service I’m Most Known For
OBM/project management monthly retainer

Other Services Provided

1:1 power hour sessions; single projects; ClickUp setup; Dubsado setup; OBM/project management monthly retainer


Softwares and Programs

Adobe Photoshop, Canva, ClickUp, Asana, Google (Gmail, Drive, Docs/Sheets, etc.), Airtable, Dubsado, Stripe, Thrivecart, Podia, Teachable, Thinkific, Kajabi, Membervault, HelloAudio, ConvertKit, ActiveCampaign, Mailchimp, Flodesk, 1Password, LastPass, Showit, WordPress, Squarespace, Wix, Slack, Voxer, Calendly, Acuity

Business Information
SFE Studio
Royal Oak, MI
Top 3 Values
Can I sneak in four? 😜 Creativity, efficiency, respect, and humor.
Get to know me
My Style
Pretty much exactly what you'd expect from an early 00s emo kid. The only color in my life is on my website.

Favorite Beverage
Diet Dr. Pepper and any over-the-top ridiculous frozen cocktail on the menu

3 Things I Love
My dogs, my husband, our couch. (Only kind of kidding - I love a good party but I'm also a hermit-level introvert.)

Random Fact About Me
I'm a Pokémon League champion in all eight regions. #nerdalert
Additional Information
Professional Background

Law student at Indiana University 2010-2013; event coordinator at AELO Chicago 2013-2015; real estate office support specialist at Baird & Warner Chicago 2015-2016; co-founder of a networking app for female small business owners 2015-2017; virtual assistant 2017-2018; business and project manager 2018-present


Educational Background
Bachelor's in Legal Studies, University of Evansville, 2010 Juris Doctor, Indiana University, 2013

Available for speaking engagements
Available for podcast interviews

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Client Testimonials
Showing 1 - 3 of 3
5.0
Kaitlyn Parker

I truly feel so much more equipped and empowered to continue growing and scaling my business. I loved her low-key energy but also feeling like I was working with someone who took their work as seriously as I do. Don’t keep sitting on the fence, spending precious energy and mental space you really, actually need to be profitable and enjoy what you do. Partner with Sam to seamlessly step in alongside you and match your stride. It’s well worth it.

5.0
Trena Little

Working with Sam just made things super easy. She took initiative and got the ball rolling. As my business began to scale, my workflow couldn’t keep up. I was at this tipping point where I literally did not have time to onboard new clients, and I was missing business because I wasn’t able to show up in my inbox. If you feel like you’re running out of time, or you don’t have time to do all the tech behind the scenes, she’ll take care of it – and it just works.

5.0
Jessica Eley

Sure, my business is better organized, more efficient, and accomplishing more than ever, but I’m also way more sane. Sam has become my business brain. Before hiring her, I was being pulled in a million directions; reacting to my business, rather than consciously and intentionally directing it towards specific goals. She gives my head permission to turn off all the minutiae and focus on my clients and the overall trajectory of my business.

Free Resource / Lead Magnet

Work With Me

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